Content Marketing Strategist

Job Description
We are seeking a talented and dynamic Content Marketing Strategist to join our team at JR Life Sciences, a leading local health supplement company. Details of the key responsibilities are as follows:

1. Develop high quality, engaging, and persuasive content for various platforms i.e. Social media, website, EDMs, product packaging and etc
2. Craft product benefits and descriptions and promotional copy that highlight the benefits of health supplements, ensuring clarity, accuracy, and compliance with regulatory guidelines
3. Create engaging scripts for video content i.e. Product launches, lifestyle videos, social media ads and etc
4. Collaborate the marketing, sales and design team to ensure visual and written content are cohesive and aligned with brand messaging
5. Assist in planning and executing marketing campaigns, including digital and offline channels, to boost brand awareness and drive product sales
6. Analyse market trends, consumer behaviour, and competitor activity to identify marketing opportunities
7. Manage social media accounts by developing strategies to increase engagement and followers i.e TikTok, Instagram, Facebook, XHS, LinkedIn and etc
8. Monitor and report on campaign performance using metrics such as ROI, CTR and engagement rates
9. Develop and maintain relationships with influencers/KOLs, partners, and media outlets within the health and wellness industry

Other duties
1. To aid in company’s filming whenever possible i.e. Company events, creation of brand content videos and photographies on various platforms
2. Other administrative duties and special tasks and projects as assigned

Job Requirements
1. At least 2 years of experience in copywriting and marketing, preferably within the health and wellness industry
2. Excellent writing, editing, and proofreading skills with a passion for storytelling and brand communication
3. Fluent in English & Chinese (to manage Chinese social media platforms)
4. Knowledge of marketing tools (i.e. Google Analytics, Meta Ads Manager, Mailchimp and etc) and social media platforms
5. Strong project management skills, with the ability to juggle multiple tasks and deadlines
6. A team player who can collaborate easily across various departments but also work independently
7. Knowledge of health supplements and nutrition is a plus

Salary Package
Basic ($3200 to $3800 depending on skills and working experiences) + Incentives + Variable bonus

Staff Welfare
Up to 18 days of annual leave + More than $500 medical and wellness benefits + Staff purchase with a minimum discount of 50% + $250 birthday voucher + Lunch provided

Kindly provide your last/current drawn, expected salary and availability in your resume/CV