Product Marketing Specialist

Key Responsibilities:
Product Development Support
• Collaborate closely with R&D and engineering teams to understand product specifications and unique selling points
• Conduct market research and competitor analysis to identify opportunities for product innovation or improvement
• Translate technical product features into compelling value propositions for brochures, presentations, and digital campaigns
• Assist in new product launches by coordinating pre-launch planning, collateral creation, and go-to-market strategies
• Provide feedback from customers, sales teams, and market data to inform future product enhancements
Marketing & Asset Production
• Develop marketing content that clearly articulates product performance, durability, and application benefits
• Coordinate the design and production of multimedia materials: product manuals, spec sheets, videos, brochures, and website content
• Work with trade show planners to showcase new product lines effectively, including booth design and product highlight displays
• Maintain consistency in product documentation across all marketing touchpoints
Analytics & Market Alignment
• Analyze campaign performance data and market trends to ensure product positioning remains competitive and relevant
• Track product-specific KPIs (e.g., feature adoption rates, product feedback, inquiry volume) to support data-driven decisions
• Maintain up-to-date knowledge of construction industry technologies and equipment trends
Requirements
• Diploma or Bachelor's in Marketing, Product Management, Engineering, or a related field
• 1–5 years of experience in a marketing role involving technical/industrial products
• Strong understanding of product lifecycle and B2B marketing principles
• Ability to convert complex technical information into accessible marketing content
• Excellent communication skills (written and verbal), including experience working with cross-functional teams
• Proficiency in tools like Adobe Creative Suite, Excel, PowerPoint, and CMS platforms
• Knowledge of construction equipment or heavy machinery industry is a strong plus