Digital Marketing Manager

JOB DESCRIPTIONS:

• Responsible to strategize, plan and execute digital marketing strategy plan and communications to achieve company goals and targets
• Responsible to develop content and artwork for social media and online platforms
• Photography and videography skills will be advantageous
• Conceptualised copywriting for campaigns for social media platforms (Mainly on Facebook, Instagram, TikTok Live, 小红书 etc)
• Conceptualise and set up lead generation platform through different marketing channels
• Conduct market research on competitors marketing campaign, brand positioning and awareness
• Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment.
• Evaluate the effectiveness of marketing channels and activities
• Staying updated on social media trends in relation to Gold and Jewellery, while responding quickly by applying the trends (where possible) in content creation.
• Maintaining company's websites and managing online enquiries
• Proficiency in CapCut, premier pro and photoshop or other video and photo editing tools.
• Work closely with the marketing team by providing relevant social content to enhance marketing campaigns.
• Excellent understanding of the social media landscape, metrics, user behavior, and influencers.
• Developing good interdepartmental relationships to achieve efficiency and positive outcomes.
• Any other marketing duties as assigned

JOB REQUIREMENTS
• Diploma/Degree in Digital Marketing or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred
• Excellent command of English and Mandarin, with strong writing and verbal communication skills for posting content in both languages.
• Ability to speak/write in Malay will be a big advantage.
• ⁠Knowledge in WooCommerce & Shopify will be a big plus.
• Proficiency in Adobe creative software (e.g. Photoshop etc.) is required
• Possess strong understanding and knowledge of Facebook Ads optimization and a/b testing, Instagram and other social media platforms advertising strategy
• Good understanding of social media trends, digital marketing concepts and strategies
• Good verbal and written communication skills