Sales Engineer

We are currently looking for a dynamic and results-oriented sales engineer to join our team.
As a sales engineer, you will drive business growth by understanding customer needs, providing technical solutions and effectively articulating the value of our products or services.

Your role will be pivotal in effectively communicating technical information to customers and helping to develop and maintain relationships to build trust.

Objectives of the role
• Understanding customer needs and aligning product offerings with their requirements.
• Providing technical expertise and guidance to customers throughout the sales process.
• Conducting product demonstrations and delivering compelling presentations to showcase the value of our solutions.
• Collaborating with the sales manager to identify and qualify sales opportunities.
• Developing and maintaining strong customer relationships to increase customer satisfaction and loyalty.
• Contributing to sales strategies, pricing decisions and contract negotiations based on technical considerations.

Your tasks
• Understand our product/service’s technical features, functionalities and benefits.
• Study customer needs, pain points and business challenges and create a customised sales proposal with the sales team.
• Conduct product demonstrations to showcase key features and functionalities and address technical questions and concerns from customers.
• Provide pre-sales support by answering technical inquiries and participating in sales meetings.
• Liaise with the engineering or technical team to address technical concerns or requirements.
• Develop and deliver technical documentation, including user manuals, technical specifications and product training sessions.
• Collaborate with internal teams to gather technical requirements and ensure the successful implementation of solutions.
• Provide post-sales support to customers, including technical troubleshooting and customer training, ensuring their satisfaction with the product or service.
• Give active feedback and insights from the market to the product development and marketing team.
• Participate in sales meetings, trade shows and industry events to promote our products or services.
• Stay updated on industry trends, market dynamics and competitor offerings.

Required skills and qualifications
• Bachelor’s degree in Electrical/Electronic/Computer engineering, or a related field.
• 2+ years of experience as a sales engineer or in a similar technical sales role.
• Strong technical background and ability to understand complex technical concepts and effectively communicate them to both technical and non-technical audiences.
• Demonstrable experience in presenting technical products and services to customers, providing expert advice and troubleshooting customer queries.
• Excellent interpersonal and communication skills with the ability to build rapport and establish strong relationships with customers and internal teams.
• Strong problem-solving and analytical skills, with the ability to identify customer needs and propose innovative solutions.
• Self-motivated and target-driven with a proven track record of meeting or exceeding sales targets and driving revenue growth.
• Ability to work independently and collaboratively within a team.

Preferred skills and qualifications
• Basic knowledge in data communication protocols and Open System Interconnection (OSI) model, 7 layers.
• Basic knowledge in power electronics.
• Basic knowledge and hands on experience in test and measurement equipment.
• Familiarity with CRM and sales management tools.
• Strong negotiation and persuasion skills.